Instagram, Instagram, Instagram. You can’t get away from the massive platform. But how do you use it to drive sales for your business? Meet this week’s podcast guest, Sue B. Zimmerman! Episode #50 (hooray!!) of the Wild Business Growth Podcast is in HOT HOT HOT and features The Instagram Expert, who teaches small business owners how to establish and grow an engaged Instagram following that converts. Listen to the episode on Apple Podcasts / iTunes, Spotify, Overcast, and your other favorite audio platforms – subscribe and leave a 5-star review if you think it’s an Insta-classic!
What is the Wild Business Growth Podcast?
Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!
Episode #50: Sue B. Zimmerman – The Instagram Expert, Creative Crafter
Sue B. Zimmerman, The Instagram Expert, Speaker, and Entrepreneur joins the show to share her journey from starting offline crafting businesses to becoming @TheInstagramExpert. Sue B. and I met on Instagram (go figure!) where I discovered her profile from another previous Wild Business Growth Podcast guest, the amazing Ann Handley. The more I soaked up Sue B.’s incredible Instagram tips, the more I was pumped to hear her story. Sue B. is one of the most inspiring, hilarious, creative, and talented leaders you’ll ever hear from – and she knows Instagram better than anyone else on Earth. She was even kind enough to have me on her Instagram Live, which takes place every single Monday at 3pm ET (see picture below). This episode covers everything from the top ways to grow your brand on Instagram to why you should always keep markers or colored pencils nearby. Here’s a small sample of what you will hear in this episode:
- Why Instagram is like a village
- Sue B.’s background in arts & crafts
- What Instagram features you should focus on
- The creative inspiration that comes from clothing stores
- Sue B.’s experience on QVC
- The super cool tattoos that aren’t permanent
- What Instagram hashtags you should use
- The song Sue B. could listen to over and over
Connect with Sue B. on Instagram at @TheInstagramExpert, @SueBZimmerman, @SBZTeam, and at SueBZimmerman.com/Guide.
Enjoy the show and be grand on the ‘gram! Check out the show notes and pictures below for much more detail.
Show Notes
- Intro
- [0:31] Email me at max@hippodirect.com for help starting and building your own podcast or with digital marketing
- [0:44] Connect with Sue B. on Instagram at @TheInstagramExpert, @SueBZimmerman, @SBZTeam, and at SueBZimmerman.com/Guide
- [0:57] Forbes, Inc., Entrepreneur, Netflix
- [1:55] Sue B.’s background (see picture below)
- [2:18] Mark Zuckerberg
- [2:21] Pinterest, Foursquare
- [4:56] Sue B. doing Instagram before it was an app
- [5:04] QVC
- [5:50] Sue B.’s different businesses
- [5:57] Simmons College
- [6:57] Disney, The Simpsons
- [7:07] Hallmark
- [8:24] Sue B.’s background in arts & crafts
- [8:54] Barrette
- [9:03] Andover, MA
- [9:24] Crocs, Jibbitz
- The Instagram Expert
- [10:33] Michael Stelzner, Social Media Marketing Podcast
- [11:03] How Sue B. got started on Instagram
- [11:41] “Instagram Gal” by Sue B. Zimmerman
- [14:59] What is the #1 way to grow your business or brand on Instagram
- [17:15] Wild Business Growth Podcast Episode #27: Ann Handley – Queen of Content Marketing, Chief Content Officer of MarketingProfs
- [17:34] How often people discover Sue B. on Instagram
- [17:48] SueBZimmerman.com/YouTube
- [18:14] “Instagram Bio For Business” by Sue B. Zimmerman
- [18:46] Instagram Stories, IGTV, Instagram Live (see Sue & I on her Instagram Live below)
- [19:05] Where to focus on Instagram
- [19:44] Instagram Highlights
- [22:59] How much time to engage on hashtags vs. other discoverability areas
- [23:53] Engagement stickers
- [24:29] Comma-separated values (CSV) file, Google Docs
- [24:51] Instagram Direct
- [27:07] Why Instagram is like a village
- [27:12] #SueBs4Neighborhoods
- [27:50] “Cure Your Hashtag Headache” by Sue B. Zimmerman
- [28:05] #BostonBusinessWomen
- [28:24] #RSGCommunity, #SueBLive, #SueBStories, #SueBIGTV, #SBZYouTube, #QuoteSBZ
- [29:51] #SocialMedia
- [30:07] #SocialMediaBoston, #RisingTideSociety
- [30:57] What Sue B. is most excited about of the recent Instagram introductions
- [32:16] How do you properly use IGTV
- [32:31] “IGTV Updates” by Sue B. Zimmerman
- [32:41] Struggling with your podcast? Email me at max@hippodirect.com for help starting and building your own podcast
- Inspiration & Creativity: People, Hobbies, and Resources
- [33:18] What can you do to stay creative
- [33:28] Newbury St
- [33:35] Chanel
- [33:55] Anthropologie, Allbirds
- [34:06] Drybar, @thedrybar Instagram
- [35:35] The time I got in trouble for coloring all over my basement as a kid
- [36:26] Seth Godin, Michael Port, Marie Forleo, Brené Brown, Oprah
- [36:53] Audible
- [37:11] Book Yourself Solid by Michael Port
- [37:21] “Michael Port’s Red Velvet Rope Policy” by Sue B. Zimmerman
- [37:53] Fascinate by Sally Hogshead
- Wild Business Shoutout of the Week
- [38:46] @Tattly
- [39:07] Tattly’s Mother’s Day post
- Rapid-Fire Q&A
- [40:36] “Runaround Sue” by Dion
- [40:43] What food Sue B. would eat over and over if she had to
- [41:27] Her biggest pet peeve
- [42:14] Her favorite social media platform other than Instagram
- [42:48] If she had a layover anywhere in the world
- [43:3] Connect with Sue B. on Instagram at @TheInstagramExpert, @SueBZimmerman, @SBZTeam, and at SueBZimmerman.com/Guide
- [44:59] Sue B.’s final thoughts
- [45:24] Subscribe to the Wild Business Growth Podcast and leave a 5-star review on Apple Podcasts / iTunes and more!
- [45:32] Check out the Hippo Direct Blog at HippoDirect.com/Blog for show notes, Favorite Books, and the Hippo Digest
- [45:34] Get your creative juices flowing with the Hippo Digest – your Weekly Recap of Creative Marketing
- [45:49] Connect with Hippo Direct on Facebook, Twitter, Instagram, LinkedIn, or YouTube including #HippoTips
- [45:50] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
- Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo
How do I start a podcast?
How’d you like a podcast of your own? Email me at max@hippodirect.com with questions on any part of the podcasting process:
- Podcast Planning
- Podcast Production
- Podcast Promotion
- More!
If you’re interested, we’ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!
That’s the Story! (Get it?! I’ll see myself out…) Who’s stealing the show next? Get psyched for a new Wild guest every single Wednesday morning! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, Instagram, LinkedIn, or YouTube. You’ll especially enjoy this list of the favorite books of Wild Business Growth Podcast guests. Sign up for the Hippo Digest email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild…and Bring on the Bongos!!