Lights…..Camera…..LIVE! Live video has never been more popular and easier to create, thanks to advances in social media. Do you have the courage to go all in on this thrilling type of content? Find out how and much, much more from this week’s podcast guest, Stephanie Liu! Episode #42 of the Wild Business Growth Podcast is (you guessed it) LIVE and features the Live Video Expert, Agency Founder, and Creator of the Facebook Live show and course Lights, Camera, Live. Listen to the episode on Apple Podcasts / iTunes, Spotify, Overcast, and your other favorite audio platforms – subscribe and leave a 5-star review if Stephanie has you ready to “live” it up!
What is the Wild Business Growth Podcast?
Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!
Episode #42: Stephanie Liu – Live Video Expert, Creator of Lights, Camera, Live
Stephanie Liu, the Live Video Expert, Agency Founder, Social Media Strategist, and Speaker joins the show to share how she created the Facebook Live show and course Lights, Camera, Live. Stephanie and I connected over social media and the more I watched her video content, the more I was pumped to have her on the show. She’s one of the most fun, helpful, and genuine people you’ll ever hear from and knows a TON about producing 5-star video content thanks to her personal experience – plus endless campaigns with her clients. This episode covers everything from how to grow your brand with live video to the type of music that unlocks the doors to your creativity. Here’s a small sample of what you will hear in this episode:
- How Stephanie created the successful Facebook Live show Lights, Camera, Live
- The differences in working for a large agency vs. becoming an agency founder
- How to create a community through a closed Facebook group
- Records for the amount of alliteration and food references
- How to stay composed on camera when livestreaming
- The best Girl Scout Cookies of all time
- How to turn live video viewers into business leads
- The incredible noise Stephanie can make with her tongue (seriously!!)
Connect with Stephanie at LightsCameraLive.com, facebook.com/groups/smstrategist, and facebook.com/heystephanieliu.
Enjoy the show and stand out from the Sea of Sameness! Check out the show notes below for much more detail. Interested in the full episode transcript? Go here
Show Notes
- Intro
- [0:30] Email me at max@hippodirect.com for help starting and building your own podcast or with digital marketing
- [0:40] Jackie Robinson
- [0:43] Connect with Stephanie at LightsCameraLive.com, facebook.com/groups/smstrategist, and facebook.com/heystephanieliu
- [1:40] Stephanie’s background
- [1:57] Pay-per-click (PPC), search engine optimization (SEO)
- [2:18] Nike, Sephora, Clinique
- [2:55] How life changes when a kid comes into your life
- [3:00] Tasmanian Devil
- [3:34] Stephanie’s favorite part of working at an agency
- [4:09] “Sweep the Leg“
- [4:18] How to pitch clients
- [4:38] Rocky Balboa, “Eye Of The Tiger” by Survivor
- [5:28] The differences in working for a large agency vs. becoming an agency founder
- [6:18] How often Stephanie says no to client opportunities
- Lights, Camera, Live and the Social Media Strategist Facebook Group
- [6:47] What is Lights, Camera, Live?
- [7:52] Where the idea for Lights, Camera, Live came from
- [8:26] Stephanie’s most memorable moments from Lights, Camera, Live
- [9:14] How to manage multitasking while livestreaming
- [9:46] Ecamm
- [10:20] How to find guests for your live video show
- [10:31] Social Media Strategist Facebook Group
- [10:45] Twitter Chats
- [11:29] Why start a closed Facebook Group instead of open
- [13:15] The 360 Marketing Squad
- [13:39] Mike Allton
- [14:28] Amanda Robinson
- [14:38] Jenn Herman
- [14:55] Transformers, Optimus Prime
- [15:29] Adorkabable
- How to Excel at Live Video
- [16:09] How to grow your brand with live video
- [17:08] OBS Studio
- [18:36] How to start a live video series
- [19:18] Live video horror stories
- [20:19] How to stay composed on camera when livestreaming
- [21:24] Stephanie’s pregame routine for going live
- [21:56] Kanye West
- [23:13] How to turn live video viewers into business leads
- [25:03] Struggling with your podcast? Email me at max@hippodirect.com for help starting and building your own podcast
- Inspiration & Creativity: People, Hobbies, and Resources
- [25:43] What can you do to stay creative
- [25:59] Vitamin D
- [26:06] Binaural Beats
- [26:31] Post-it Notes
- [26:53] Neuro-linguistic programming (NLP)
- [27:17] Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale
- [27:25] Google Drive (Google Docs)
- [27:40] Wild Business Growth Podcast Episode #25: Rob & Kennedy – Hypnotist & Mind Reader, Co-Founders of ResponseSuite
- [28:06] Milton Erickson
- [29:10] The creative power of Korean dramas
- [29:59] Goblin, What’s Wrong with Secretary Kim
- [30:28] Where to hear binaural beats, YouTube
- [30:55] Shaman
- [31:15] Beats by Dre
- [31:35] Amy Porterfield
- [32:07] SiteSell
- [32:25] ideaBaby
- [32:43] Wild Business Growth Podcast Episode #19: John Lee Dumas – Podcasting Legend, Host of Entrepreneurs on Fire
- Wild Business Shoutout of the Week
- [33:57] Girl Scout Cookies
- [34:31] Momoas Girl Scout Cookies
- [34:40] Samoas
- [34:57] Jason Momoa
- [35:07] Aquaman
- [35:29] Vinny Chase, Entourage
- [35:47] reddit
- [36:00] Newsjacking
- [37:00] Whether this will start a trend of customizing Girl Scout Cookies and other door-to-door products
- The Unusual: Pet Peeves, Quirks, and Weird Talents
- [37:50] Stephanie’s biggest pet peeve
- [38:25] How to write an appealing live video description
- [39:26] The Joe Rogan Experience, The Tim Ferriss Show
- [40:06] Quirks
- [40:31] The Food Funnel
- [41:01] Social Media Marketing World
- [41:07] Dim Summit
- [41:48] Weird talents
- [42:13] The incredible noise Stephanie can make with her tongue (seriously!!)
- Rapid-Fire Q&A
- [43:52] Jajangmyeon
- [44:23] “This Is Me” from The Greatest Showman
- [44:30] Memories of the Alhambra
- [44:42] The Lord of the Rings: The Fellowship of the Ring
- [44:59] What to bring to a deserted island
- [46:10] Connect with Stephanie at LightsCameraLive.com, facebook.com/groups/smstrategist, and facebook.com/heystephanieliu
- [46:39] Stephanie’s final thoughts
- [47:07] Subscribe to the Wild Business Growth Podcast and leave a 5-star review on Apple Podcasts / iTunes and more!
- [47:13] Check out the Hippo Direct Blog at HippoDirect.com/Blog for show notes, Favorite Books, and the Hippo Digest
- [47:16] Get your creative juices flowing with the Hippo Digest – your Weekly Recap of Creative Marketing
- [47:28] Connect with Hippo Direct on Facebook, Twitter, Instagram, LinkedIn, or YouTube including #HippoTips
- [47:29] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
- Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo
How do I start a podcast?
How’d you like a podcast of your own? Email me at max@hippodirect.com with questions on any part of the podcasting process:
- Podcast Planning
- Podcast Production
- Podcast Promotion
- More!
If you’re interested, we’ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!
That’s a wrap!! Who’s braving the podcast next? Get ready for a new rockstar guest every single Wednesday morning! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, Instagram, LinkedIn, or YouTube. You’ll especially enjoy this list of the favorite books of Wild Business Growth Podcast guests. Sign up for the Hippo Digest email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild…and Bring on the Bongos!!