Face it – the vast majority of your marketing efforts go unnoticed. Customers either don’t see what you have to say, don’t care what you have to say…or both. Marketing in the modern world deserves some changes. In fact, there’s one man who speaks of an entire rebellion happening… this week’s podcast guest, Mark Schaefer! Episode #41 of the Wild Business Growth Podcast has DROPPED and features the Globally-Recognized Keynote Speaker, Marketing Consultant, and Bestselling Author. His latest book, Marketing Rebellion, is flipping the marketing world upside down, right-side up, and upside down again. Listen to the episode on Apple Podcasts / iTunes, Spotify, Overcast, and your other favorite audio platforms – subscribe and leave a 5-star review if Mark has you PUMPED!
What is the Wild Business Growth Podcast?
Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!
Episode #41: Mark Schaefer – Bestselling Author, Marketing Rebellion Pioneer
Mark Schaefer, the Globally-Recognized Keynote Speaker, Marketing Consultant, College Educator, and Bestselling Author joins the show to share why most of the things marketers do don’t work – and what you can do to change that. Mark is an all-time legend in the marketing world and leaves you speechless every time he speaks. More importantly, he’s an incredibly thoughtful, generous, funny, and kind parent and person. This episode covers everything from the concept behind his new book Marketing Rebellion to lessons from studying under Peter Drucker. Here’s a small sample of what you will hear in this episode:
- How Mark’s career as an entrepreneur started when he was 5 years old
- Why he was scared to write Marketing Rebellion
- How to come up with interesting blog and social media content every single week
- Why technology is the enemy of great marketing
- Examples from companies that are successfully connecting with customers
- Why creativity is actually more about discipline than creativity
- How cruises lead to creativity
- Why “lemon-scented” just doesn’t work anymore
Connect with Mark at BusinessesGROW.com for his blog, books, and The Marketing Companion Podcast.
Enjoy the show and join the rebellion! Check out the show notes below for much more detail. Interested in the full episode transcript? Go here
Show Notes
- Intro & Super Early Entrepreneur Years
- [0:30] Email me at max@hippodirect.com for help starting and building your own podcast or with digital marketing
- [0:40] Connect with Mark at BusinessesGROW.com for his blog, books, and The Marketing Companion Podcast
- [0:47] Marketing Rebellion: The Most Human Company Wins by Mark Schaefer (see below)
- [0:51] Fortune 500
- [1:42] Philip Kotler, Peter Drucker
- [2:23] Mark’s background
- [3:35] Fortune 100
- [4:12] Mark’s top marketing blog {grow}
- [5:37] Door-to-door sales in Pittsburgh
- [6:22] Primanti Bros.
- [7:15] How to come up with interesting blog and social media content every single week
- [8:13] The power of “writing it down” – also detailed by our President & Founder here
- [9:15] Why you should only write about the ideas that are most fun and interesting to you
- [10:09] How consuming content helps when it’s time to produce content
- [10:21] Netflix
- Marketing Rebellion: The Most Human Company Wins
- [11:00] The incredible Marketing Rebellion hype video on YouTube
- [12:13] Creative process behind the video
- [13:07] Food Fight Studios
- [14:26] The reaction to Mark’s Marketing Rebellion video when he speaks
- [15:17] Why marketing a book needs to be extraordinary
- [15:25] KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer
- [16:06] By hippos I mean…check out our Instagram
- [16:14] The concept behind Marketing Rebellion
- [16:45] Why technology is the enemy of great marketing
- [17:40] McKinsey & Company, Deloitte, Accenture
- [18:44] Consumer Packaged Goods (CPG), Procter & Gamble (P&G), Unilever
- [19:16] When Mark realized the scale of this major change
- [19:52] Why he had to rewrite the book & was scared to do so
- [24:17] What can companies, brands, and people do to have more marketing success going forward
- [24:58] Nike
- [25:43] The constant human truths
- [27:04] Examples from companies that are successfully connecting with customers
- [27:30] The last time there was a major shift like this
- [28:54] Cataclysmic or cataclysm
- [28:57] What’s different about this rebellion
- [29:30] The “RESPECT ME” sign and picture
- [31:26] Interested in a podcast of your own? Email me at max@hippodirect.com for help starting and building your own podcast
- Inspiration & Creativity: People, Hobbies, and Resources
- [32:13] What can you do to stay creative
- [33:41] How cruises lead to creativity
- [33:51] Baltic
- [35:00] Mark’s experience in class with Peter Drucker
- [36:49] Our President & Founder Greg Branstetter’s favorite lesson from Peter Drucker
- [37:10] Peter Drucker’s ability to distill complex ideas in a simple fashion
- [39:14] BuzzSumo
- [39:36] 6 Pixels of Separation with Mitch Joel
- [40:04] Tom Peters on 6 Pixels of Separation
- [40:32] The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath & Dan Heath
- [41:01] Wild Business Growth Podcast Episode #20: Rebekah Radice – Hollywood’s Social Media Star, Founder of RadiantLA
- [41:05] Wild Business Growth Podcast Episode #5: Gina Schreck – CEO of SocialKNX, Bucket List Champion
- Wild Business Shoutout of the Week
- [41:52] What everyone can learn from digital natives in terms of marketing
- [42:21] Glossier
- [42:35] Emily Weiss
- [43:52] Glossier Instagram
- [45:05] How Mark discovered Glossier
- [45:31] Leonardo da Vinci
- Rapid-Fire Q&A
- [46:53] Why marketers ruin everything
- [47:43] Weird talents
- [49:35] The Office
- [49:56] Alexa, Siri
- [50:03] Wild Business Growth Podcast Episode #33: Susan Bennett – The Voice of Siri, Famous Voice Actor
- [50:17] Mad Men, Breaking Bad, Game of Thrones
- [50:54] Evergreen
- [51:05] The power of great TV writing
- [51:41] Knoxville, TN, The University of Tennessee-Knoxville
- [52:18] Great Smoky Mountains National Park
- [53:02] Springtime in East Tennessee
- [53:23] Disney World
- [53:36] Connect with Mark at BusinessesGROW.com for his blog, books, and The Marketing Companion Podcast
- [53:54] Mark’s final thoughts
- [54:21] Subscribe to the Wild Business Growth Podcast and leave a 5-star review on Apple Podcasts / iTunes and more!
- [54:27] Check out the Hippo Direct Blog at HippoDirect.com/Blog for show notes, Favorite Books, and the Hippo Digest
- [54:32] Get your creative juices flowing with the Hippo Digest – your Weekly Recap of Creative Marketing
- [54:39] Connect with Hippo Direct on Facebook, Twitter, Instagram, LinkedIn, or YouTube including #HippoTips
- [54:44] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
- Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo
How do I start a podcast?
How’d you like a podcast of your own? Email me at max@hippodirect.com with questions on any part of the podcasting process:
- Podcast Planning
- Podcast Production
- Podcast Promotion
- More!
If you’re interested, we’ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!
Mark his words…that’s all for this episode! Who’s getting Wild next? Get ready for a stellar new guest every single Wednesday morning! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, Instagram, LinkedIn, or YouTube. You’ll especially enjoy this list of the favorite books of Wild Business Growth Podcast guests. Sign up for the Hippo Digest email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild…and Bring on the Bongos!!