Millennials, millennials, millennials. You either are one or you aren’t one. Either way, you’ve heard plenty about them. But what’s the best way to market to this extremely important generation? Find out from week’s podcast guest, Chelsea Krost! Episode #36 of the Wild Business Growth Podcast is HOT OFF THE PRESS and features the millennial marketing strategist and speaker, who started her journey as a teenage radio host and is now known as America’s Leading Millennial Expert. Listen to the episode on iTunes / Apple Podcasts, Spotify, Overcast, and your other favorite audio platforms – subscribe and leave a 5-star review if Chelsea has you ready to take on the world!
What is the Wild Business Growth Podcast?
Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!
Episode #36: Chelsea Krost – Millennial Marketing Expert, Infuencers and Personal Branding
Chelsea Krost, the Marketing Strategist, LinkedIn Instructor, Speaker, and Influencer joins the show to share her journey from teenage radio host to America’s Leading Millennial Expert. Chelsea and I connected over social media after I heard about her super helpful LinkedIn courses. The more I soaked up her content and learned about her story, the more I was pumped to interview her! Chelsea is an amazingly inspiring, caring, and genuine person who’s created an entrepreneurial voice for millennials that resonates across generations. She truly opened up in this interview, revealing the highs and the lows of her career so far. This episode covers everything from how to best market to millennials to how to turn failure into growth. Here’s a small sample of what you will hear in this episode:
- Where Chelsea’s confidence came from to start a radio show as a 16-year-old
- The importance of establishing a solid foundation with any brand and platform
- Why influencer marketing is so effective
- The power of your personal brand
- How unplugging from technology and social media can recharge your creativity
- The 6 different micro-markets of millennials to uniquely personalize your messages to
- Why you should never compare yourself to others
- What Beyoncé song Chelsea could listen to for the rest of her life
Connect with Chelsea on Instagram, Twitter, and more at @ChelseaKrost and at ChelseaKrost.com.
Enjoy the show and be YOU! Check out the show notes below for much more detail.
Show Notes
- Intro and Teen Talk Live
- [0:30] Email me at max@hippodirect.com for help starting and building your own podcast or with digital marketing
- [0:41] Connect with Chelsea on Instagram, Twitter, and more at @ChelseaKrost and at ChelseaKrost.com
- [0:49] Fortune 500
- [2:12] Chelsea’s background
- [2:53] iPhone
- [3:21] 16 and pregnant, MTV, That’s So Raven, Hannah Montana
- [3:52] Barbara Walters, Diane Sawyer, Oprah
- [4:34] SAT, ACT
- [5:30] Why Chelsea started Teen Talk Live
- [5:37] Clear Channel Communications
- [7:46] Why everything changed on Chelsea’s mission trip to Africa
- [7:58] CBS, FOX
- [8:07] U by Kotex
- [8:26] The boom of influencer marketing
- [8:35] Demi Lovato, Selena Gomez
- [10:18] Where Chelsea’s confidence came from to start a radio show as a 16-year-old
- [11:09] Shark Tank
- [11:32] The backlash Chelsea received from her friends in the beginning
- [12:20] Her total breakdown and turnaround moment
- [14:23] Why you shouldn’t be afraid of failure
- [15:03] Mean Girls
- [15:20] Jersey Shore, The Simple Life, VH1
- Going from Radio to TV to Social Media to Speaking and More
- [16:12] Chelsea’s LinkedIn courses
- [16:24] How to approach new social media platforms to dive into
- [17:01] Amazon Prime
- [17:05] Blue Apron, HelloFresh
- [17:31] YouTube
- [18:08] The importance of establishing a solid foundation with any brand and platform
- [19:12] #MillennialTalk Twitter Chat
- [20:53] GaryVee
- [21:07] VaynerMedia
- [22:03] The difference between being busy and being productive
- [23:10] How decide to go all-in on a platform
- [24:25] Crowdsourcing through polls on Facebook, Twitter, and Instagram
- [26:20] Why building your career is like building a house
- [26:57] Connect with Hippo Direct at HippoDirect.com for all your mailing list, email list, digital marketing, and podcasting needs
- Marketing to Millennials and #MillennialTalk Twitter Chat
- [27:45] The best way to market to millennials
- [28:25] Why we get drawn to products or services that speak our language
- [29:08] The 6 different micro-markets of millennials to uniquely personalize your messages to
- [30:36] @BrandsSayingBae, How brands can speak millennials’ language without it being forced and inauthentic
- [31:40] The power of influencer marketing
- [33:23] What we can learn from Fyre Fest
- [34:57] Federal Trade Commission (FTC)
- [35:33] Join Chelsea’s #MillennialTalk Twitter Chat Tuesday nights at 8pm ET
- [36:07] What made Chelsea start #MillennialTalk
- Inspiration & Creativity: People, Hobbies, and Resources
- [38:41] What you can do to stay creative
- [39:13] How unplugging from technology and social media can recharge your creativity
- [39:35] Why you should find what makes you feel free and powerful
- [39:39] Facebook Live
- [40:18] Zoom
- [41:01] Why Chelsea’s business tripled after moving back to Florida
- [42:21] Chelsea’s major breakdown-to-breakout moment
- [43:15] Dunkin’ Donuts, Coca-Cola
- [46:28] The extraordinary power of personal branding
- [48:07] Chelsea’s speech at the first ever 10XGrowthCon, Grant Cardone
- [48:53] Chelsea’s signature Millennial Marketing Formula program
- [50:11] The distortion of reality on social media
- [51:22] Why you should never compare yourself to others (comparison envy)
- Wild Business Shoutout of the Week
- [52:10] Grammys
- [52:23] “Crown” by Dove x Kelly Rowland
- [52:50] #MyHairMyCrown
- [54:06] Chelsea’s #MyHairMyCrown
- [54:23] Dove Real Beauty Sketches
- [54:28] Dove Men+Care x Dwyane Wade
- Rapid-Fire Q&A
- [55:02] Beyoncé
- [55:16] “Crazy in Love,” “Run The World (Girls)“
- [55:39] Chelsea’s biggest pet peeve
- [56:41] Grinds my gears
- [57:21] If you could only eat one food the rest of your life
- [58:07] Connect with Chelsea on Instagram, Twitter, and more at @ChelseaKrost and at ChelseaKrost.com
- [58:22] Krost Coin
- [58:47] Chelsea’s final thoughts
- [59:12] Subscribe to the Wild Business Growth Podcast and leave a 5-star review on iTunes / Apple Podcasts and more!
- [59:17] Check out the Hippo Direct Blog at HippoDirect.com/Blog for show notes, Favorite Books, and the Hippo Digest
- [59:22] Get your creative juices flowing with the Hippo Digest – your Weekly Recap of Creative Marketing
- [59:29] Connect with Hippo Direct on Facebook, Twitter, Instagram, LinkedIn, or YouTube including #HippoTips
- [59:31] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
- Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo
How do I start a podcast?
How’d you like a podcast of your own? Email me at max@hippodirect.com with questions on any part of the podcasting process:
- Podcast Planning
- Podcast Production
- Podcast Promotion
- More!
If you’re interested, we’ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!
That’s a wrap for this episode….MILLENNIAL OUT! Get recharged for a wild new guest every single Wednesday morning! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, Instagram, LinkedIn, or YouTube. You’ll especially enjoy this list of the favorite books of Wild Business Growth Podcast guests. Sign up for the Hippo Digest email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild…and Bring on the Bongos!!