How much prep goes into keynote speaking at 65 events a year? Find out from this week’s podcast guest, Drew Davis! Episode #22 of the Wild Business Growth podcast came in HOT and features the top marketing keynote speaker, whose background includes producing for The Today Show and The Muppets. Listen on iTunes, Spotify, Stitcher, and your other favorite audio platforms – subscribe and leave a 5-star review if Drew left you speechless!
What is the Wild Business Growth Podcast?
Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!
Episode #22: Drew Davis – Top Marketing Keynote Speaker, Muppet Man
Drew Davis, the Marketing Keynote Speaker, Bestselling Author, Content Marketing Influencer, and Entrepreneur joins the show to share his journey from producing for The Today Show and The Muppets to world-renowned speaker. Drew is a hilarious and electric speaker who consistently wows his audiences and frequently gets invited back to events to speak again. I first heard of Drew earlier this year when he was announced as a keynote speaker for this year’s Content Marketing World. I quickly became a fan of his social media content and am obsessed with his bestselling book Brandscaping, which is a must-read for any marketer. Turns out he’s just as entertaining and insightful in podcast form! This episode covers everything from how he approaches every speech to some Muppet impressions. Here’s a small sample of what you will hear in this episode:
- How Drew’s background with The Today Show and The Muppets led to his speaking career
- Drew’s favorite “brandscapes” of all time, featured in his bestseller Brandscaping
- Why speaking is a good way to generate leads
- How to stay creative when speaking
- Drew’s creative process preparing for an upcoming speech
- Why speaking is like being a professional athlete and a comedian
- How to best integrate a sponsorship into a story
- Why you have to stay curious to be creative
Connect with Drew on Instagram at @drewdavishere and at akadrewdavis.com.
Enjoy the show and break out your best Muppet impression – WAKA WAKA! Check out the show notes below for much more detail.
Show Notes
- Intro
- [0:32] Email me at max@hippodirect.com for help starting and building your own podcast or with digital marketing
- [0:41] Drew Davis website, LinkedIn, Instagram, Twitter
- [0:49] Content Marketing World
- [0:54] The Today Show, The Muppets
- [1:46] Snuggle Bear
- [1:49] The Jim Henson Company
- [2:05] Jim Henson’s Creature Shop
- [2:22] Fozzie Bear, Miss Piggy, Kermit the Frog, Super Grover, Sesame Street
- [2:39] WAKA WAKA!
- [2:50] Grover
- [3:21] Frank Oz
- [3:38] Drew’s background
- [3:57] VideoLink
- [4:04] CNN, FOX, MSNBC, CNBC
- [4:15] Charles Kuralt
- [4:47] Drew’s digital agency Tippingpoint Labs (sold in 2012)
- [4:50] Jim Cosco
- [4:55] Brandscaping, Town Inc.
- [5:41] Blendtec, Will It Blend?
- [5:56] iPhone
- [6:06] What is brandscaping?
- [6:34] Gymkhana
- [6:40] DC Shoes
- [6:51] The Gymkhana Files
- [6:55] Ken Block
- [6:58] TheHoonigans YouTube (Ken Block)
- [7:07] Guitar Center, Converse
- [8:20] Converse – Guitar Center brandscape
- [8:49] Justin Bieber
- [8:54] Converse Chuck Taylors
- [10:18] Rubber Tracks studios
- [10:26] SXSW
- Speaking & Creativity
- [11:32] Drew’s sizzle videos
- [11:36] Drew’s Instagram for travel photos
- [11:47] How he got into speaking in the first place
- [11:57] Why speaking is a good way to generate leads
- [12:18] How many events Drew speaks at per year
- [12:50] Spotify Wrapped
- [14:01] How to stay creative when speaking
- [14:20] What Drew’s most interested in speaking about
- [14:42] Google
- [15:06] Drew’s speech “The Curiosity Factor“
- [15:40] The most rewarding and challenging parts of speaking
- [16:06] Drew’s routine for half an hour before a speech
- [16:19] Beastie Boys, Depeche Mode, Eminem, Imagine Dragons, “Intergalactic“
- [16:56] What Drew brings on stage in his pocket
- [17:10] How many hours a day he practices and rehearses
- [17:29] Why he treats speaking like a professional athlete
- [18:03] Drew’s opening keynote at Content Marketing World 2018
- [18:16] How far in advance he plans a major speech
- [18:34] Chamber of Commerce
- [18:37] Why speaking is like being a comedian
- [18:42] Open mic nights
- [19:18] Drew’s failed speeches and why speeches fail
- [19:37] Renaissance Man
- [19:48] How many steps Drew takes in a speech
- [20:09] What he does to stay creative outside of speaking
- [20:25] Why travel can inspire creativity
- [21:07] Where Drew learns some of his most interesting things
- [21:29] Drew’s YouTube channel including music parodies
- [21:43] Ukulele
- [22:18] Harmonica
- Wild Business Shoutout of the Week
- [22:41] Grow with Google
- [22:49] Good Morning America
- [23:05] Missouri Star Quilt Co, Jenny Doan, Missouri Star Quilt Company YouTube for Quick Quilting Tutorials
- [23:40] How to best integrate a sponsorship into a story
- [24:31] Google Maps reunites Indian Orphan with his family
- Rapid-Fire Q&A
- [25:21] Drew’s favorite Muppet
- [25:37] Tallin, Estonia
- [25:51] Fletch
- [26:08] The Muppet Show
- [26:25] Drew’s most memorable speech of all time
- [26:49] Super Bowl blackout
- [26:56] Oreo‘s famous Super Bowl tweet
- [27:37] Follow Drew on Instagram at @drewdavishere
- [27:44] Visit his website at akadrewdavis.com
- [28:01] Drew’s final thoughts
- [28:08] Why you have to stay curious to be creative
- [29:00] Subscribe to the Wild Business Growth podcast and leave a 5-star review on iTunes (Apple Podcasts) and more!
- [29:05] Connect with Hippo Direct at HippoDirect.com and on Facebook, Twitter, Instagram, LinkedIn, or YouTube
- [29:09] Connect with me on Instagram and Twitter at @MaxBranstetter
- [29:14] Email max@hippodirect.com for help starting and building your own podcast
- [29:16] Sign up for the Hippo Digest – your Weekly Recap of Creative Marketing
- [29:26] Connect with Hippo Direct at HippoDirect.com for all your mailing list, email list, and digital marketing needs
- Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo
How do I start a podcast?
Email me at max@hippodirect.com if you could use some help with any part of the podcasting process:
- Podcast Planning
- Podcast Production
- Podcast Promotion
- More!
We’ll start out with a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!
WAKA WAKA WAKA! Stay fired up for a new insightful guest every single week! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, Instagram, LinkedIn, or YouTube. Sign up for the Hippo Digest email newsletter for your weekly recap of creative marketing. Let your business Run Wild…and Bring on the Bongos!!