What’s it like being an intrapreneur at one of the world’s leading tech giants? This week’s podcast guest knows all too well! Episode #17 of the Wild Business Growth podcast is OUT and features Joe Martin, Head of Social Analytics at Adobe and King of Dad Jokes on Twitter. Presented by Hippo Direct. Listen on iTunes, Spotify, Stitcher, and your other favorite audio platforms – subscribe and leave a 5-star review if the episode made you laugh!
What is the Wild Business Growth Podcast?
Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!
Episode #17: Joe Martin – Twitter’s Dad Joke King, Adobe Social Analytics
Joe Martin, the Head of Social Analytics at Adobe, Marketing Influencer, and King of Dad Jokes on Twitter joins the show to share his experience as an intrapreneur at one of the world’s leading tech giants. Joe and I connected on Twitter a while back and he quickly became one of my favorite follows, thanks to his insightful and hilarious mix of marketing, tech, family, and amusing tweets. We interacted several times over Twitter and it was great to take our witty banter (if I do say so myself) to podcast form. Joe is an incredibly smart, nice, and funny person who’s pushing the boundaries of how we think about marketing and brightening timelines every single day. This episode covers everything from how he and Adobe foster creativity to how to find business inspiration from kids. Here’s a small sample of what you will hear in this episode:
- Behind-the-scenes of working at a mature, yet still innovative, tech company like Adobe
- Differences in working for a small company vs. a big company
- How to get better at brainstorming
- Why your kids and family can spark creativity for you
- How to build a community on Twitter and other social media platforms
- One of the best Halloween marketing campaigns of all time
- How to increase your chances of going viral on social media
- Dad Jokes on Dad Jokes
Connect with Joe on Twitter at @joeDmarti and on LinkedIn.
Enjoy the show and embrace the wonderful corniness! Check out the show notes below for much more detail.
Show Notes
- Intro
- [0:42] Intrapreneur
- [0:46] Adobe
- [0:48] Joe Martin LinkedIn
- [0:50] Joe’s Twitter – @joeDmarti
- [2:11] Adobe’s Lehi, Utah office
- [2:18] The Wall Street Journal, The New York Times
- [2:37] Joe’s background
- [2:50] The University of Utah
- [3:17] Neutron Interactive
- [3:21] Amazon
- [3:34] Differences in working for a small company vs. a big company
- [4:13] Adobe’s Holiday Prediction Report
- [4:44] How Joe built his social media following
- [5:17] Tamara Gaffney, J&T Data Talk podcast
- [6:00] What Adobe does with their social data
- Being an Intrapreneur at a Tech Giant
- [6:40] What it’s like being an intrapreneur at a giant company
- [7:30] The importance of building relationships
- [8:30] Disney
- [9:56] The art to navigating a big company
- [10:30] How to build relationships and credibility
- [10:50] The benefits of face-to-face meetings
- [12:30] Give credit where credit is due
- Working at Adobe
- [12:50] What it’s like working at Adobe
- [13:20] Magento, Marketo
- [13:40] Adobe Experience Cloud
- [13:50] How Adobe stays creative to the core
- [14:02] Photoshop, Illustrator
- [14:18] PowerPoint
- [14:30] What is Adobe’s culture like
- [16:28] Slamball
- [17:24] How Joe fosters creativity on his team
- [18:20] Stanford University
- [18:35] Design thinking
- [19:01] How does Adobe approach brainstorming
- [19:40] Starburst
- [20:20] Where the magic happens
- [21:24] How to get better at brainstorming
- [22:05] Brainwriting
- [23:08] Energizer Bunny
- [23:30] The power of incentives
- [24:09] SWOT analysis
- [24:24] Dollar Tree
- [24:30] Chris Pratt as Burt Macklin in Parks & Rec
- Unleashing Creativity
- [25:38] What does Joe do to stay creative
- [26:00] The power of criticism from your spouse
- [26:55] Why your kids can be creative for you
- [27:20] Where do kids lose their spark of imagination
- [27:35] Wild Business Growth Podcast #2: Brendan O’Marra – Digital Marketing Director at Bic, Coolest Guy in the World
- [28:06] ESPN, Microsoft
- [28:50] Joe’s tweet on books he’s reading
- [28:57] The Power of Habit by Charles Duhigg
- [29:11] How Joe stopped biting his nails
- [29:30] The Messy Middle by Scott Belsky, Behance
- [29:45] Adobe MAX
- [30:08] Grit by Angela Duckworth
- [30:35] One Second After by William R. Forstchen
- [30:42] EMP
- [30:54] Newt Gingrich
- [31:09] Murder on the Orient Express by Agatha Christie, movie
- Social Media
- [31:30] Joe’s approach to social media
- [32:09] Why Twitter is the modern “water cooler”
- [32:35] Twitter in its simplest form
- [32:53] Utah Football, Pac-12
- [33:36] Why I love Twitter
- [33:58] Eric Snow
- [34:12] Shaq Twitter
- [35:02] Creative marketing campaigns on Twitter
- [35:42] Photoshop Mix
- [36:06] GIF Creator pronunciation
- [36:20] Jif
- [36:40] Your personal brand vs company on social media
- [37:06] #AdobeLife
- [37:20] Why Joe doesn’t show pictures of his family on social media
- [37:50] What’s in his Twitter drafts
- [38:12] Joe’s tweet in BuzzFeed
- [38:58] “Eye of the Tiger” by Survivor
- [39:33] Inside Out
- [39:50] Why Joe stays transparent on social media about Adobe’s strategy
- [40:20] How to build a community on Twitter and other social media platforms
- [41:20] How to find business inspiration from kids
- Wild Business Shoutout of the Week
- [42:10] Reese’s Candy Converter
- [42:35] Joe’s tweet about candy corn
- [43:10] Guerilla marketing
- [44:20] What do the best marketing campaigns have in common
- [45:06] Hershey, PA
- [45:30] Sign up for the Hippo Digest for curated creative marketing content from across the internet!
- The Unusual: Pet Peeves, Weird Talents, and Quirks
- [45:59] Biggest pet peeve
- [46:10] Swiss neutrality
- [46:29] Nordstrom
- [47:22] Weird talents
- [48:07] Quirks
- [48:27] Why they can’t all be home runs
- [49:26] Joe’s recent Dad Joke
- [50:18] More Dad Jokes on BuzzFeed
- [50:35] Dad bod
- [51:10] Joe’s experience going viral
- [51:30] More kids want to be influencers
- [51:50] How to increase your chances of going viral on social media
- [52:20] Joe’s tweet about the Olympics
- [53:23] #Relatable
- [54:03] Joe’s tweet about Elon Musk on Joe Rogan
- [54:28] Doc Brown
- [54:38] Tesla
- [55:10] Why you have to put yourself out there on social media
- Rapid Fire Q&A
- [55:42] Sour Patch Kids
- [55:52] This is Us
- [56:08] Dumb and Dumber
- [56:18] Dumber and Dumber toilet scene
- [56:30] Joe’s favorite place he’s traveled to
- [57:10] Carnegie Mellon University
- [57:49] Whistler, BC
- [58:52] Mark Boothe Twitter
- [59:04] Joe’s man bun and other hairstyles
- [59:55] Joe Twitter and LinkedIn
- [60:08] Joe’s final thoughts
- [61:00] Subscribe to the Wild Business Growth podcast and leave a 5-star review on iTunes (Apple Podcasts) and more!
- [61:15] Connect with Hippo Direct at HippoDirect.com and on Facebook, Twitter, Instagram, LinkedIn, or YouTube
- [61:30] Connect with me on Instagram and Twitter at @MaxBranstetter
- [61:40] Sign up for the Hippo Digest for curated creative marketing content from across the internet!
- Theme Song: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo
BOOM! There you have it. Stay tuned for a new entertaining guest coming every single week! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips and business tips on Facebook, Twitter, Instagram, LinkedIn, or YouTube. Sign up for the Hippo Digest email newsletter for your weekly recap of creative marketing. Let your business Run Wild…and Bring on the Bongos!!
