Imagine passing up a career as a doctor to be a star YouTube host. This week’s podcast guest made that major change back in college and is now thriving! Episode #11 of the Wild Business Growth podcast is HERE and features Refinery29‘s superstar Video Producer and Lifestyle Host Lucie Fink! Presented by Hippo Direct. Catch the fun on iTunes, Spotify, Stitcher, and your other favorite audio platforms – subscribe and leave a 5-star review if you love Lucie!

What is the Wild Business Growth Podcast?

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!

Episode #11: Lucie Fink – Super Fun Video Producer and Lifestyle Host at Refinery29

Lucie Fink, the super fun Video Producer, Lifestyle Host, Stop Motion Artist, and Social Media Superstar joins the show to share her wild journey from med student to star YouTube host at Refinery29. Lucie and I were connected through our mutual friends Alex Cappelli and Haley, as they went to high school together. Lucie is an incredibly cool person who brightens up the day of everyone she meets, and makes time to provide as much value as possible for her fans and friends. This episode covers everything from how she turned her dream into reality through social media video production to why she talks to her plants. Here’s a small sample of what you will hear in this episode:

  • The most memorable moments from her hit shows Try Living with Lucie and Lucie for Hire
  • How she manages her extreme amount of notifications on social media
  • Why everyone could use a little Millennial on their shoulder
  • Her deep interest in cognitive neuropsychology
  • Why producing online video content is such a legitimate job these days
  • How an NYC subway advertising campaign is bringing new meanings to “DTF”
  • Why comparison kills creativity
  • What fruit she ate every day this summer

Connect with Lucie at LucieFink.com, on Instagram and Twitter at @LucieBFink, on Snapchat at @LucieFink, and watch her YouTube videos at Refinery29 and Lucie Fink.

Enjoy the show and HAVE FUN! Check out the show notes below for much more detail.

Show Notes

  • Intro
  • Memorable Moments from Lucie’s Shows: Try Living with Lucie & Lucie for Hire
    • [11:50] Lucie’s most fun episode
    • [12:10] The decision to sell the series
    • [12:30] When Lucie realized the shows were benefiting Refinery29
    • [12:54] Carnival Cruise Line
    • [13:27] 5 Days of New Experiences episode
    • [13:50] Lucie’s most difficult episode
    • [14:07] 5 Days Of Facing My Worst Fears Episode
    • [14:30] Why Lucie went through with the episode
    • [14:47] The scariest part of the episode
    • [14:51] Seattle Mariners selling grasshoppers as a snack
    • [15:20] Lucie’s biggest NYC fear
    • [16:00] What she did that was uncomfortable on camera
    • [16:10] Why she reads every YouTube comment
    • [16:30] Why she has a good outlook regarding comments
    • [17:00] What a lot of internet personalities struggle with
    • [17:15] The pact she made with herself early on
    • [18:00] Why confidence is so important with anything
    • [18:28] How long it took her to get used to haters
    • [19:30] Which platform is the worst for trolls
    • [20:00] The impact of Instagram hashtags
    • [20:55] Why YouTube videos are essentially open for feedback from the world
    • [21:15] How Lucie manages her extreme amount of notifications on social media
    • [22:25] The issue with notification overload
    • [23:19] iMessage
    • [23:48] Lucie’s biggest stressor on Instagram
    • [24:45] DM = Direct Message
  • How Social Media Has Changed Lucie’s Life
    • [25:23] How social media and the internet have changed Lucie’s life
    • [25:56] Her dad’s Instagram
    • [26:30] Instagram Highlights
    • [26:38] Instagram Founders Step Down
    • [27:06] The shocking part about Lucie’s job
    • [27:10] Why she never planned to be an influencer
    • [27:45] What he hopes her brand is ultimately known for
    • [27:55] Why “influencers” can have a negative connotation
    • [29:45] What Lucie often tells her brand partners
  • Inspiration: People, Hobbies, and Resources
    • [30:46] What Lucie does to stay creative
    • [31:00] When she feels like the best version of herself
    • [31:31] Why she’s big on podcasts
    • [31:50] The wide range of books she reads
    • [32:03] Augusten Burroughs
    • [32:22] Ayurveda
    • [32:41] Michael Pollan
    • [32:53] Cooked on Netflix
    • [33:00] How to Change Your Mind
    • [33:21] Hamilton Morris on The Tim Ferriss Show
    • [33:34] We are not condoning drug use through these discussions
    • [34:28] Why Lucie doesn’t show every side of her online
    • [34:52] Why not everything needs to be turned into content
    • [36:02] Lucie’s secret desire to move away
    • [36:47] You heard her – Wild Business Growth podcast is her favorite podcast
    • [36:56] Highest Self Podcast by Sahara Rose
    • [37:18] Ayurveda (Idiot’s Guides)
    • [37:29] 5 Days of Ayurveda will be here once it’s released
    • [37:47] Happy today everyone!
    • [38:05] Tongue scraping
    • [38:14] The Daily by The New York Times
  • Wild Business Shoutout of the Week
    • [39:00] OkCupid’s DTF campaign
    • [39:11] Why the campaign popped out at Lucie
    • [39:53] What DTF means
    • [40:30] Why the ads are funny
    • [41:05] An older couple’s take on the ad campaign
    • [41:50] Why everyone could use a little Millennial on their shoulder
    • [42:25] Why the DTF ad campaign was banned from certain cities
  • Rapid Fire Q&A
    • [42:47] Lucie’s biggest pet peeve
    • [43:16] Her quirks
    • [43:42] Why she talks to her plants
    • [44:20] 5 Days Of Indoor Gardening episode
    • [44:40] Lucie’s favorite place she’s ever traveled to
    • [45:30] Her favorite food
    • [45:34] Here are all the places mangoes are grown
    • [45:50] What fruit she ate every day this summer
    • [45:55] Why it could be bad to eat tropical fruit when you’re not in a tropical climate
    • [47:10] Lucie, Alex, and Haley went to Scarsdale High School
    • [47:43] LucieFink.com
    • [47:47] Lucie Instagram
    • [48:12] Lucie Twitter
    • [48:14] Snapchat @LucieFink
    • [48:19] Refinery29 YouTube
    • [48:28] Lucie Fink YouTube
    • [48:45] Lucie’s final thoughts
    • [49:58] Subscribe to the Wild Business Growth podcast and leave a 5-star review on iTunes, Spotify, Stitcher, and more!
    • [50:30] Sign up for the Hippo Digest for curated creative marketing from across the internet!
    • Theme Song: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

Alrightyyy…keep your ears ready for a new rockstar guest coming every single week! Let us know any guests you’d like to see on the show and follow along for all our marketing tips and business tips on Facebook, Twitter, Instagram, LinkedIn, or YouTube. Sign up for the Hippo Digest email newsletter for your weekly recap of creative marketing. Let your business Run Wild…and Bring on the Bongos!!