I almost made a big mistake recently. Two of us had been working with a client to create his new message copy for an email marketing campaign. During the copywriting and testing process, we grew so focused on making edits to key phrases and the subject line we didn’t realize the primary “call to action” button was missing its proper URL. Fortunately, we had asked a third staff member to review the test email messages, and he noticed the missing link. Because of teamwork, we were able to identify and correct an error before it affected our client’s marketing results.
The takeaway: include your colleagues for another set of eyes and fresh perspective, even when they’re not involved in the project.
When Should I Ask a Colleague to Check My Work?
One of the benefits of being a small business is the ability to move quickly and implement new ideas without lots of staff meetings and approvals. To give yourself protection against moving too fast, here are a few examples of when you should ask for a colleague to check your work:
- Proposal or quote to a prospective client
- Important note to a client regarding the details of a major project
- Blog or social media post
- Design of forms or templates you use internally or share with clients
IU Day 2018
Sharing your work with colleagues first is a great way to improve teamwork, whether you work at a small business or not. Speaking of teamwork, four members of our team are graduates of the Indiana University Kelley School of Business, which is celebrating #IUday tomorrow. Go Hoosiers!
