Include your colleagues for another set of eyes and fresh perspective, even when they’re not involved in your project. Share your work to improve teamwork and catch mistakes before they affect your client.
The copywriting and direct mail marketing lessons from Herschell Gordon Lewis still apply today. Get better results from your marketing with great copywriting.
We’re back with our latest installment of Digital Marketing Tips! New tips each month to help you grow your business through social media.
Work together even if it’s not your project. It’s best for productivity and essential for business growth. Take a page out of the playbook of Sister Jean and the historic Cinderella run of her Loyola-Chicago basketball team.
Webinars are an effective tool to share your marketing expertise, stimulate meaningful discussion, and improve the awareness and credibility of your brand. Here's a checklist of tips to consider when marketing your webinar, from name creation to email list refining.
This is the best time ever to be an entrepreneur. We have low-cost technology galore, 24/7 global markets, and growing economies in the largest countries across the world. The internet is filled with helpful tools - here are some of my favorites for business strategic planning, marketing, and inspirational ideas.
We frequently work with clients to create a highly-targeted, data-rich mailing list they can’t buy anywhere. The process typically combines a client's in-house list of customers and inquirers with data from several sources.
We’re back with our second installment of Digital Marketing Tips! New tips each month to help you grow your business through social media.
Since the start of my small business in 1992, I've considered that "time is the main competitor," which means I'm constantly striving to achieve more in less time. The number one technique to improve your productivity is to write frequent notes.
Most clients benefit from more detailed targeting options which combine several characteristics of their desired new customers. These advanced segmentation strategies can be used in direct mail or email list campaigns, and advertising on social media platforms such as Facebook.
