Our new slogan at Hippo Direct is “Let your business RUN WILD”
This concept embodies many traits of our company, and of the companies which we like to assist as clients:
- Allowing your business to grow with new ideas, as opposed to only doing the same thing year after year
- Embracing experimentation and pivoting
- Reaching new customers at a speedy rate
- Growing your business through your choice of multiple marketing services: direct mail, email, and/or digital marketing
Business Growth Lessons from the Super Bowl
The Eagles win in Super Bowl LII less than 48 hours ago provides many examples which can be applied to running wild with your marketing, leadership, and business development:
- The very clever “Philly Special” touchdown pass play to quarterback Nick Foles was the perfect surprise tactic for which a competitor had no plan.
- Coach Doug Pederson’s decision twice to “go for it” on 4th down, including from their own 45 yard-line — while losing — with 5:39 remaining in the game.
- Unlike most NFL teams, the Eagles made two key trades for players in the middle of the season. One of those new players, Jai Ajayi, rushed for 57 yards in the Super Bowl and helped the Eagles keep Tom Brady’s Patriots offense off the field for nearly 60% of the game.
Run Wild. It’s not just about speed. It’s about allowing yourself and your business to grow and embrace change. This idea gives your business the ability to innovate and experiment with new tactics, segments, and strategies.
