Wild Business Growth Podcast #12: Ann Bastianelli – Legendary Marketing Professor at the Kelley School of Business
Episode #12 of the Wild Business Growth Podcast features Ann Bastianelli - Legendary Marketing Professor at the Kelley School of Business. Hear stories from her famous marketing campaign work, including McDonald's Happy Meals and 2 Scoops of Raisin Bran, plus what she learned from Bob Knight. All references can be found in these show notes.