How to Get Skimmers to Read and Act upon Your Emails
Nearly half the people who read your email message will read it in less than 8 seconds. Follow these tips to get more response from your emails.
Share Your Work with Colleagues Before Clients
Include your colleagues for another set of eyes and fresh perspective, even when they’re not involved in your project. Share your work to improve teamwork and catch mistakes before they affect your client.
Direct Marketing Classics: Herschell Gordon Lewis
The copywriting and direct mail marketing lessons from Herschell Gordon Lewis still apply today. Get better results from your marketing with great copywriting.
Take One for the Team!
Work together even if it’s not your project. It’s best for productivity and essential for business growth. Take a page out of the playbook of Sister Jean and the historic Cinderella run of her Loyola-Chicago basketball team.
How to Generate More Revenue from Webinar Marketing
Webinars are an effective tool to share your marketing expertise, stimulate meaningful discussion, and improve the awareness and credibility of your brand. Here's a checklist of tips to consider when marketing your webinar, from name creation to email list refining.
Marketing Resources for Entrepreneurs
This is the best time ever to be an entrepreneur. We have low-cost technology galore, 24/7 global markets, and growing economies in the largest countries across the world. The internet is filled with helpful tools - here are some of my favorites for business strategic planning, marketing, and inspirational ideas.
Write It Down to Get It Done!
Since the start of my small business in 1992, I've considered that "time is the main competitor," which means I'm constantly striving to achieve more in less time. The number one technique to improve your productivity is to write frequent notes.
Smart Targeting Is the Key to Finding New Customers
Most clients benefit from more detailed targeting options which combine several characteristics of their desired new customers. These advanced segmentation strategies can be used in direct mail or email list campaigns, and advertising on social media platforms such as Facebook.
Why 50+ Entrepreneurs Are Fast-Growing Segment of Business Owners
Many popular businesses like McDonald’s, Home Depot and E*Trade were founded by an owner past the age of fifty. The internet and globalization have increased opportunities for new business solutions introduced by more seasoned entrepreneurs. There’s never been a better time to start a business.
Grow Your Business by Letting It RUN WILD
Our new slogan at Hippo Direct is "Let your business RUN WILD". It’s about allowing yourself and your business to grow and embrace change. This idea gives your business the ability to innovate and experiment with new tactics, segments, and strategies.