Keep the Cash Flowing to Your Small Business
Cash is like oxygen to the entrepreneur. When deciding which project to do next, choose the task closest to generating cash.
You Have 2 Seconds to Capture Your Prospect’s Attention
Snap your fingers. That’s how long your prospects will spend reading your email subject line. If you don’t include words which show a clear benefit to them, you’re wasting most of the money you spend on email marketing.
How to Get Skimmers to Read and Act upon Your Emails
Nearly half the people who read your email message will read it in less than 8 seconds. Follow these tips to get more response from your emails.
Share Your Work with Colleagues Before Clients
Include your colleagues for another set of eyes and fresh perspective, even when they’re not involved in your project. Share your work to improve teamwork and catch mistakes before they affect your client.
Direct Marketing Classics: Herschell Gordon Lewis
The copywriting and direct mail marketing lessons from Herschell Gordon Lewis still apply today. Get better results from your marketing with great copywriting.
Take One for the Team!
Work together even if it’s not your project. It’s best for productivity and essential for business growth. Take a page out of the playbook of Sister Jean and the historic Cinderella run of her Loyola-Chicago basketball team.
How to Generate More Revenue from Webinar Marketing
Webinars are an effective tool to share your marketing expertise, stimulate meaningful discussion, and improve the awareness and credibility of your brand. Here's a checklist of tips to consider when marketing your webinar, from name creation to email list refining.
Marketing Resources for Entrepreneurs
This is the best time ever to be an entrepreneur. We have low-cost technology galore, 24/7 global markets, and growing economies in the largest countries across the world. The internet is filled with helpful tools - here are some of my favorites for business strategic planning, marketing, and inspirational ideas.
If the mailing list you seek doesn’t exist, build it yourself
We frequently work with clients to create a highly-targeted, data-rich mailing list they can’t buy anywhere. The process typically combines a client's in-house list of customers and inquirers with data from several sources.
Write It Down to Get It Done!
Since the start of my small business in 1992, I've considered that "time is the main competitor," which means I'm constantly striving to achieve more in less time. The number one technique to improve your productivity is to write frequent notes.